TASK
Develop a full business site to display services, past events, testimonies and contact info
CLIENT
Pretty Women Pray Not Prey, a Black women-founded and run nonprofit empowering women to build sisterhood and leadership skills​​​​​​​
BACKGROUND​​​​​​​
The CEO of PWPNP wanted to revamp her nonprofit's website to make it more attractive to her prospective teenage clients.
ROLE
Web Designer
​​​TIMEFRAME
July 2020 - August 2020
TOOLS
Squarespace, Canva
Check out the live site here ​​​​​​​
Personas
The website is geared towards teenage girls from marginalized backgrounds who want to develop their leadership skills and build a support network.
Visual Identity
The first iteration of the design system included a palette of pastel colors. However, after discussing with PWPNP we decided that we wanted a bolder color scheme with vibrant shades that would be more attractive for teenage girls.
First color scheme
First color scheme
Final color scheme
Final color scheme
Final Product
Below is a video of what the website looked like when I last worked on it in the summer of 2020. Since then, the website has been slightly modified.
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