TASK
Develop a full business site to display services, past events, testimonies and contact info
CLIENT
Pretty Women Pray Not Prey, a Black women-founded and run nonprofit empowering women to build sisterhood and leadership skills
BACKGROUND
The CEO of PWPNP wanted to revamp her nonprofit's website to make it more attractive to her prospective teenage clients.
ROLE
Web Designer
TIMEFRAMEJuly 2020 - August 2020
TOOLS
Squarespace, Canva
Check out the live site here
Personas
The website is geared towards teenage girls from marginalized backgrounds who want to develop their leadership skills and build a support network.
Visual Identity
The first iteration of the design system included a palette of pastel colors. However, after discussing with PWPNP we decided that we wanted a bolder color scheme with vibrant shades that would be more attractive for teenage girls.
First color scheme
Final color scheme
Final Product
Below is a video of what the website looked like when I last worked on it in the summer of 2020. Since then, the website has been slightly modified.